Click Fraud - Threatening the Internet Economy
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One of the most popular forms of Internet advertising is pay-per-click (PPC).Merchants place ads with search engines like Google or MSN and the ad appears whenever someone enters a relevant search.
If the ad is clicked the merchant pays a fee - anywhere from 5 cents to $100. It's a fabulous idea - ad campaigns targeted at your most likely customers.
It's such a fabulous idea that Google, the king of PPC, grossed $1.24 billion in the first 3 months of this year - most of it from advertising revenue.
Watch out, though. There's trouble in PPC land. The flip side to PPC is a phenomenon called "click fraud" or "click spam."
There are two types of click fraud. The first type occurs when someone maliciously clicks on your PPC ad to drive up your advertising costs. It could be a competitor or a disgruntled former employee.
Next: The second type... >>
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