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ONLINE BUSINESS HELP

Choosing an Ecommerce Shopping Cart
By: Jase Dow
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    2004-12-07

    Table of Contents:
  • Choosing an Ecommerce Shopping Cart
  • Merchant service shopping...
  • The main difference...
  • Integrated shopping carts...

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    Choosing an Ecommerce Shopping Cart - Merchant service shopping...


    (Page 2 of 4 )

    Merchant service shopping carts have an administrative interface, which allows you to login to your account to add products, prices and shipping options. The shopping cart generates the HTML for the purchase buttons and you simply copy and paste the HTML into your web pages. When your customer clicks on the purchase button, he is taken to another website to enter the credit card information. This indicates to the customer that you are a small business. Some potential customers will abandon the shopping cart rather than enter their credit card information on a website they know nothing about.

    Once your business grows to the point where you are processing over $1000 a month, it's more cost effective to apply for your own merchant account and switch to either a hosted shopping cart (little or no programming) or a fully integrated shopping cart (programming required).

    Hosted Shopping Cart

    The hosted shopping cart is a great solution for a small business that is processing over $1000 a month but does not have the resources to create or customize a fully integrated shopping cart. Hosted shopping carts are similar to the merchant services because they provide an administrative interface for you to enter products, pricing and shipping options. They will generate the HTML for the purchase buttons, which can be copied and pasted into your HTML pages.

    Hosted shopping carts face some of same problems as merchant service carts because your customers will be transferred to a different website to enter the credit card information. Some hosted shopping carts allow you to customize the shopping cart so that it has the same look and feel as your websites. Customizing your shopping cart may require some programming skills, but it could also prevent customers from abandoning their shopping carts.

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