Can You Earn with Feeds? - Feed-Based Advertising
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Feed-based advertising is a version of content advertising and works in much the same way. You sign an advertising agreement with a provider (a company which will provide the ads for your feeds), then you insert the ad code within your pages. When your traffic clicks on these ads, you earn income. Many feed-based advertising services are free, so you pay nothing.
Effective Advertising
The ultimate goal with any type of pay-per-click advertising, even ads within your feeds, is to get traffic to click the ads. When they click, you get money. There are ways to make your ads more effective, whether they’re in standard site content or within your subscriber feeds. If you want to earn with feeds or any other facet of your site, you’re going to have to put a little time into the advertising process.
Content
Your feed-based ads should match the content of your site. If your site is all about technical kitchen gadgets and your ads are all for vacation resorts, you aren’t targeting your primary market. No one knows your audience better than you, so cater to them. When you sign up for any advertising program, make sure you list all your keywords and phrases in the application form (if and when prompted). Be certain that all your META tags match the content on your site, as this will ensure you get ads in the same vein.
Placement
Where you place your ads is highly important. You want your traffic to see them and pay attention to them, but you don’t want your ads to overshadow your content, either. Move the code around in your page and find the placement which suits you (and your site) best. If you notice that your ads are seeing little activity, try moving them around on the site.
Size
In most cases, you’ll have some control over the type of ads your site will display. You can often choose between image- or text-based ads, even deciding the size of the ads that will be placed on your site. Make sure the ads don’t completely swamp the feeds, because you still want traffic to click on your feeds, too.
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