Can A Customer Loyalty Program Get You More Sales? - Membership Loyalty Programs...
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Membership Loyalty Programs
As a loyal customer, get a membership. Membership-only businesses like Sam's Club are well known. A membership program provides special privileges, discounts, pre-sales and other incentives to participate in the membership.
You are familiar with frequent flyer and coffee card programs. In these types of programs, a customer earns points or dollars with more purchases or referrals.
Some businesses have expanded the rewards program. When customers earn enough points, they can go to an on-line store and choose from a variety of rewards.
Either of these two basic types of programs can include discounts, added bonuses to purchases, customer privileges, and flexibility with customer payments. Knowing what is most important to your customers is the secret to making a customer loyalty program successful.
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