Can A Customer Loyalty Program Get You More Sales? - In today's competitive...
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In today's competitive market place, chasing prospects on the ¡§other side¡¨ of the proverbial mountain wastes precious time and resources. Your best opportunities for more profits and sales lie with your loyal customers.
Principles for Creating a Customer Loyalty Program
How do you create a customer loyalty program that taps into your best opportunity for new sales? Here are eight principles to make the creation of your own program more effective.
1. Find your own unique path. Putting a customer loyalty program on top of lots of other customer programs will not be very effective. The customer loyalty program should become an integral part of your overall activities with customers.
2. Don't copy somebody else's program. Identify what is important to your customers. What motivates and inspires them? Use these items as part of your customer loyalty program.
3. Build a two-way relationship. A customer loyalty program isn't just another way to get money from customers. It means building a long-term relationship. Do the things that will make this a two-way relationship.
4. Determine who will be included in your program. Not all customers are equal. Determine who you want to include in the loyalty program. A customer loyalty program should convey a feeling of privilege for those selected.
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