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Can A Customer Loyalty Program Get You More Sales?
By: Al Hanzal
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    Table of Contents:
  • Can A Customer Loyalty Program Get You More Sales?
  • In today's competitive...
  • Live up to...
  • Membership Loyalty Programs...
  • Action to Take...

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    Can A Customer Loyalty Program Get You More Sales?

    (Page 1 of 5 )

    We hear complaints about the lack of loyalty with today's customers.

    When was the last time you did something to strengthen the relationship with your customers? Let me show you how and why a customer loyalty program can be a major tool in your efforts to increase sales.
    Your Most Valuable Asset!

    What's your most valuable asset? Your equipment? Your building? Your programs and services? No, it's your customers. Why? Because repeat customer business is your most important commodity. Business from loyal customers creates a secure future for your company.

    Nurturing the Emotional Bond with your Customers

    It makes sense to tap into the loyalty of your customers. Loyalty is the emotional connection with your customers. It's the trust, the understanding, and the good feeling you have with your customers, and they with you. Nurturing this emotional bond is the heart of any customer loyalty program.

    The Benefits of Loyal Customers

    Studies show it costs at least five times more to sell new customers as it does to sell to existing customers.

    Look at these other benefits that come from loyal customers.

    Loyal customers spend more
    Loyal customers cost less to serve
    Loyal customers are less price-sensitive
    Loyal customers are more forgiving
    Loyal customers refer others to your business more often
    Loyal customers help you improve your business

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