Business Goal Setting And Then Following Through - I know that...
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I know that some businesses run tighter than others and it is possible that you won't be comfortable with that amount in the beginning. Don't misunderstand me, any marketing is better than no marketing. Don't get discouraged if your budget is lower than 14%. But use 14% as the ideal to strive for because, for me as well as many other growing businesses, it has proven to give the best rate of growth possible. How do I know, you ask? My company has expanded 400% in the past 2 years. Now picture your business at 4 times its current size... There's that smile I was looking for!
The growth of your business is based on three factors; quality products, great customer service and the proper amount of marketing. If you know you have the first two taken care and you still aren't experiencing healthy growth then you need to take a serious look at your marketing budget.
So sharpen your pencils, start calculating and decide how rapidly you want your business to grow.
Please take a moment this week to sit down and decide on your goals for the New Year. Even if it is past the New Year and even well into the year, set your goals for the rest of the year.
Everything is easier when you are working towards a goal. My goal is your success and I assume that is your goal as well.
About The Author:
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit
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