Building Your Fan Base - Notice how it...
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Notice how it expresses what I do, how I do it, and for whom I do it. I don't say, "I'm a business coach." If I did, people would respond with, "Oh, that's nice." Not exactly the reaction I want. I want to pique their interest. "Oh, really? Tell me more."
Feel free to use mine as a template for creating your own.
Write, write, write.
Write free articles and submit them online. Add a bio box to the end of each article. This should include your name, website address, and other contact info, etc. See my bio box at the end of this article as an example. Google "article submissions for (your niche)" to create your own list of submission sites.
Create a press kit.
This should be a professional looking folder with a pocket 9 x12 (so 8.5 x 11 paper
will fit inside) perhaps with your logo on outside, and cuts to hold a business card. You'll also need an 10 x 13 envelope to mail it in, unless you are emailing your kit - in which case, I'd highly recommend encrypted PDFs to send. You should include at least one business card, any press releases you've sent, a short bio, a photo of you printed on good quality stock with your name and phone number either on the back or printed in the margin, copies of any published articles you've written, as well as any unpublished articles you've written the media can use, published articles written about you, published articles supporting your work, brochures, fliers and other marketing materials, fact sheets, including a backgrounder on your business, key points, topics you're an expert on, etc, testimonials and success stories, and samples of your work - guides, workbooks, product catalogues, etc. And don't forget to include a short personalized cover letter.
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