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ONLINE BUSINESS HELP

Building Your Fan Base
By: Jase Dow
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    2004-12-09

    Table of Contents:
  • Building Your Fan Base
  • Ask your friends...
  • Notice how it...
  • Building your platform...

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    Building Your Fan Base - Ask your friends...


    (Page 2 of 4 )

    Ask your friends and family to become part of your R&D team and use a free survey instrument like Zoomerang (www.zoomerang.com) to gather relevant and very valuable feedback from them to help you better understand their needs and tailor your offerings to those needs. This is undoubtedly one of the fastest roads to building a successful fan base.

    Get educated about Internet marketing.
    You know you need a website, but there's so much more you can do online to build your business. A good place to start is with learning more about keywords and search engine optimization (SEO) that will drive traffic to your site. Visit http://www.keyword.com/SearchEngineOptimization.htm for a basic understanding of keywords and how they can positively affect your placement in the search engines. Put yourself on a self-guided curriculum to help get your work known online.

    Smile!
    Have a professional head shot taken. One marketing tool you should have is a press kit and/or speaker sheet with a professional photo of you. You know that cropped photos are not professional and having your friend take a "nice" picture of you is not the same. Remember, what you put out is what you get back. If you want high-quality clients, you need a high-quality head shot (that goes for all your marketing materials).

    Create and memorize your short elevator speech.
    Here's mine as an example:

    I run a business coaching program for stay-at-home moms who want to become work-at-home moms and successful entrepreneurs. I show them how to create a successful business from home, by their definition of success, in a way that allows for their family to remain first priority.

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    - Look Past Your Web Analytics Blinders
    - Everything is Marketing
    - How to Be Transparent Online
    - Respecting Customer Privacy in Social Media
    - Testing Your Site For the Holidays
    - Speak Your Customer`s Language
    - Don`t Ignore Social Media
    - Focus on Business Goals, Not the Internet
    - Solve Problems to Make Money Online
    - Offering Coupons Without Alienating Customers
    - Build Relationships to Build Conversions
    - Online Reviews Matter More Than You Think

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