Building Your Fan Base
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Want to build your fan base? Meaning, do you want to attract more clients or customers to you and your product or service? Then build a platform.A platform is media lingo for having a solid base from which to pitch your work. It's about numbers, about how many people know what you do. It's about building your following, that you can use to then build it even more.
So, how do you build your platform? It's not hard ~ here are some tips to help you do just that:
Make sure your niche is narrow and solid.
Research your target market until you can narrowly define who it is in that market that you are going to focus on. Make sure you get really clear on your "who" and your "what." Be certain who your ideal client is and what problem you are solving for them. Then decide what you'll call yourself and/or your service/product. Make it a brand. Give it a unique name that will catch others' attention - even if you make something up. For example, I'm a business coach, my niche is stay/work-at-home moms, and my program is called the EntreMom™ Success Program.
Decide on the best web address (URL) for your business.
The easiest way to get search engines to like you is to have a URL that has your keywords in it. For example, www.stopyourdivorcenow.com or www.artellawordsandart.com It's ok to have a long URL, since most browsers will prompt the visitor to the site after just entering a few letters once they've visited it once. And a lot of people will bookmark the site as well. Besides, it's easier to remember if your URL spells out what it is that you do.
Know your market.
Your target market is your best source of information for what they need from you to help them solve their problem.
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