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Building A Customer Database
By: Obinna Heche
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    Table of Contents:
  • Building A Customer Database
  • Although advertising is...
  • Other ways of...

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    Building A Customer Database

    (Page 1 of 3 )

    One of the most important parts of a home business is certainty that you always have enough work to keep the income flow steady. Doing that means that before you ever start your business, you have to begin an advertising campaign so that you have someplace to begin. Do not quit your job and go in with blinders on your eyes or you will fail and be right back working for someone else. You should have a constant flow of potential customers or repeat customers, depending on the kind of business you operate. Some types of home businesses have guaranteed repeat business, while others are usually just occasional jobs.

    In order to assure that you always have a constant flow of work, make sure that you always have a database of customers. You do not want to spam anyone but if you have someone who has contacted you in the past about a project or you have worked with someone in the past, you can drop them a short email to see if there is anything else they need you to help them complete. The key is always keeping your contact list up to date and staying in contact with people you assist. You may get into the habit of offering bonuses for referrals that ultimately become one of your customers.

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