Being Small Has Its Advantages
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Those of us business owners who do it all, whether we are home based or a small business have it made. With today’s technology we can look as big as we want.With the web, faxes, video conferencing and all the burgeoning technology you don’t need to be a big business to succeed today. We can do a lot that our competition can’t or won’t do. So let’s take advantage of being small.
In fact, being small has its advantages. The mom and pop or one person operation only has to worry about themselves not employees. If we have a bad month, someone else is not depending on us to pay them. We tighten our belts and work harder next month.
We can also take risks that a larger company might not. A different marketing technique, a new and innovative strategy. We can go with our creative ideas. We don’t have anyone to answer to but ourselves. So our creative process doesn’t need to go through channels or get someone else’s approval.
Another advantage, especially for those of us in a home based business; we don’t need the fancy trappings of larger companies. For many of us home based businesses owners our office is in the kitchen, dining room, family room, part of their bedroom. Even for those of us using a second bedroom or den as an office, we keep our costs down. We don’t need the high priced rents, fancy furniture or luxury cars. We can keep our costs down by working out of our home, buying used or discount furniture. We keep costs down, cut corners and count our pennies. We are frugal rather than extravagant.
We can also make alliances with other business outside our area, network or form a partnership relationship with them. We compliment each other. These businesses are typically in a related but not competing field. However, we can also work with our competition. There are many word processors who network with one another, so if they have overflow work, they have someone they can give the work to. Lawyers who can’t handle a particular case, refer it to another.
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