Are You Tagging? Create a Successful Tagline for Your Business - Gather opinions by...
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Gather opinions by asking friends and even strangers what the tagline is telling them about your business and make sure that it's the message you want to send. The key here is NOT to tell people what your business does, but let them try to figure it out by the tagline.
5) Use your tagline everywhere. After selecting a tagline, put it everywhere! Make sure it's on your business card, your website, located on your logo, etc. You need to publicize it so that people will know it and remember it.
6) Let it change. Although many taglines are timeless ("A diamond is forever," "Unleash a jaguar," "It's the best part of waking up."), don't be afraid to let your tagline change and evolve as your business evolves and you change focus.
About the Author:
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. Subscribe today for Be Heard! a FREE biweekly ezine and get a FREE special report. Go to: www.beheardsolutions.com/pop.html
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