Are You Tagging? Create a Successful Tagline for Your Business
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A tagline is a sentence that artistically sums up the solution that your company can provide.
A tagline is the key message for your business and it may be the most important part of your promotional writing.
Getting it right, however, can be difficult. The shorter a description is, the more challenging it is to write.
If your tagline is clever enough, people will remember it and forever associate it with your business. You can craft an effective tagline by following theses steps:
1) Make a note of what captures YOUR attention. When you see an advertisement on a billboard, TV commercial, or in a magazine or newspaper that catches your attention, write down what it is that makes it memorable. You already know it works because it affected you, so you know that you're taking notes from the best of the business.
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