Are You A Copycat With Your Business?
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I guess the majority of people reading this article will be looking for tips on how to be original with their home business.I'm so sorry to disappoint the Smart Alec out there because
I'm going to tell you to do the opposite. Everyone thinks they
have to be original to succeed with their business. Well let me
tell you that you don't.
Reinventing the wheel and coming up with something original will
waste a lot of your valuable time. Some may hit the jackpot with
their ideas but the majority fails and start all over again.
What you should learn to do is to think of a profitable business
you like and then find ways to improve it. This is the key to
making a living with a home business.
This applies to everything in business. Whether it is adverts,
products, concepts, tools used etc...
Let's discuss advertisement. How do you write your
advertisements? Think of an idea from scratch? What you should
do is copy other people's work.
We see a lot of adverts in magazines, newspapers and
classifieds. Some adverts appear every week over a long period
of time. These ads are successful and you should take note of
them and use it when appropriate. Use a notepad and continue to
write down all ads which you like. When the situation requires
choose one of the many ads you have written down and improve it.
For example 'The leather chair designed for the hardworking Dad'
can be changed to 'The classy sunglasses designed for the
fashionable father'. Get the idea? The notes you keep for ads
will be valuable to you and can give you inspiration in times
of dumbness. This is called a Swipe File. All good copywriters
have their own Swipe Files.
Next: Other business' tools... >>
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