Alternatives in pay per click (i.e. Ask, MSN, Yahoo, Google) - Another technique is...
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Another technique is when your customer signs up at your sight are sure to send confirmation messages that their request was received though instead of simply saying, "we have received your request" add a little something extra in there. This is a great time to offer them something extra from your sight or a discount off there next purchase, be creative and you will be amazed at the responses you will receive.
The importance of this approach is to let your customers know that you are following-up with them to make sure they are happy with their purchase and that if they have any questions or concerns they can contact you. Do not overwhelm them with sales pitches let that are a secondary message. Make them feel like you really care about their satisfaction with your product.
About the Author:
Written by Anthony Ervin.
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