A Home Based Business Modeled After Google
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Probably the most exciting company to not only survive, but come out strong out of the dot-com crash of the late 90's is Google Inc (http://www.google.com).Having started out small as a company operated in the garage of a friend and employing a staff of three, Google's meteoric rise to a top name on the Internet is not really that perplexing when we analyze the core strengths and policies of this company.
I am a super-fan of Google. I am also a fan of studying success so that I can learn from it. Here are a few key points that you, as a home based business entrepreneur, can learn from Google:
1) Capital Isn't Everything
It may be hard for the newcomer to the home based business scene to swallow this fact. After all, more capital investment would mean more money to spend on advertising and building a home business. Its tempting to think how your business would be right now if you had, say $100,000 to start with, instead of the meager $1000 you scrambled to get from selling things around your home.
But here's one thing more important than capital - ingenuity. Ingenuity involves making the best of the resources available to you, making every advertising dollar count, and treating every customer or prospect invaluable to your business.
Capital in the wrong hands, in the hands of an inexperienced entrepreneur or marketer, is just a waste of money. Ingenuity, on the other hand, can turn a $1000 capital into a thriving business. And yes, when you get the ingenuity part right, then whatever extra capital you get would be worth so much more.
2) Differentiate and Win - Think Outside the Box
Innovation, ability to think outside the box and a willingness to test ideas and make mistakes is the trademark of any truly successful company, especially in Google's case. Recently when Google's Gmail
(http://www.gmail.com) was launched, many ISPs and email providers were scrambling to offer more space to their free email accounts, simply because Google offered 1G of space.
Next: What they didn't... >>
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