A Bang On The Head A Kangaroo And An Entrepreneur What Happened Next?
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If you are always on the look out for a money spinner, sometimes you'll find them pop up in the most unlikely of places.
A Herd Of 45,000 Website Visitors That Didn't Cost Anything...
In September 2003 an amazing turn of events led to a massive flood of media coverage, which in turn sent a stampeding herd of free visitors to a brand new website.
Leonard Richard is a 52 year old farmer living down under in Victoria, Australia. He was out and about on his farm not too far from his house, when a branch fell and hit him hard on his head.
Leonard estimates that he must of been out cold for at least half an hour and was in a really bad way.
As luck would have it, Leonard's pet kangaroo called Lulu, discovered him and helped to raise the alarm. I didn't realize this myself, but kangaroo's can make a kind of barking noise. The persistent and somewhat out of character barks from Lulu eventually managed to alert Leonard's family in his house nearby.
It's uncertain but Leonard thinks that Lulu may have also turned him on his side to keep his airway clear, although I'm not sure whether I believe that bit. Leonard was airlifted by helicopter to the nearest hospital.
Lulu was credited with saving Leonard's life. The news of Lulu the 'life saving' kangaroo soon spread. The RSPCA decided to give Lulu a very rare bravery award which resulted in a lot of media interest.
A Quick Thinking Entrepreneur...
On the other side of Australia, a quick thinking entrepreneur and website designer by the name of John (sorry that's all I could get), got in touch with the Richard's family and offered to set up a website for them free of charge.
Next: They would then... >>
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