7 Ways to Stop Selling Start Building Relationships
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Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
I was inspired to write this article after a few coaching sessions with a client named Michael, who sells a technology solution. Michael had been struggling with a mental block about how to detach from the traditional sales thinking he had learned from old-school sales "gurus".
You know who they are. You may even have some of their books or tapes. And you know their sales messages too: "Always be closing," "Think positive, and you'll overcome all your cold calling fears," "All you need to boost your sales is a few new sales techniques."
But all these outdated sales messages fail to address the core issue of how we think about selling. And unless we get to that core, and change it once and for all, we'll go on struggling with the same counterproductive sales behaviors. We'll go on experiencing the same difficulties and frustrations.
And we'll continue to believe that we're always just one new sales technique away from the breakthrough we're looking for.
New Thinking = New Results
Maybe it's time to take a different approach. Maybe we need to seriously analyze our sales thinking so we can identify why we're not making more sales. Take a look at the table below and think about your current selling mindset. How would your selling behaviors change if you changed your sales thinking?
Traditional Sales Mindset: Always deliver a strong sales pitch.
New Sales Mindset: Stop the sales pitch -- and start a conversation.
Traditional Sales Mindset: Your central objective is always to close the sale.
Next: New Sales Mindset... >>
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