7 Ways to Become an Obvious Expert in Your Field
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Obvious Experts enjoy a compelling advantage over their competition; they’re the first ones thought of when there’s a challenge to be addressed.Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.
Here are seven ways to use technology to promote your professional services on a limited budget:
Technology makes it practical to promote Obvious Expert status. You can:
Maintain constant contact. You can keep in constant contact with clients and prospects without the costs of printing and mailing.
Educate your market. Show prospects what to look for when buying and how quality pays off in the long run.
Synergy. You can create a powerful synergy between online and offline marketing. Use print to drive website traffic!
Here are some ways to put technology to work promoting your expertise:
1. Keep in touch for free
Adobe Acrobat’s PDF file format lets you distribute attractive, easy to read, One-Page Newsletters for free via e-mail and the Internet. Monthly, educational, One-Page Newsletters prove your expertise without bragging or boasting. A monthly One-Page Newsletter is far more effective than a four-page newsletter every other month, or a quarterly eight-page issue. Acrobat permits you to use type and layout to visually “voice” your One-Page Newsletter. This establishes an image and sets it apart from your competitors.
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