5 Easy Ways to Establish Your Brand Online
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The Internet is a practical and accessible tool to build your brand. Here, we list 5 of the easiest ways to leverage the Internet to your best advantage:
1. Own your own domain name.
A domain name is the "website address" where your website lives, and it is the last half of your email address. You can purchase your own business name, or a variation of it, as your domain name. The cost is less than $10/year.
If you haven't named your business yet, it's a good idea to check the availability of domain names to match potential business name candidates. It's best if your domain name matches your business name.
Resource: GoDaddy.com is the most reasonably priced, and reliable domain name registration firm we've found (just don't sign up for any of their other services - you only need a website address).
2. Use that domain name as your email address.
You probably already have an email address from your internet service provider that looks something like: email@example.com or firstname.lastname@example.org. It looks much more professional to have email@example.com as your business email. The repetition of your business name will increase your memorability and will help you build your brand.
You can even forward your new email address to your existing email account if you don't want to go through the hassle of changing your email program set up. The disadvantage to this is that your old email will show in the "From:" field - so, in the future, you may want to set up the email program to not forward.
Resource: This can be easily set-up with many web hosting companies. We recommend Dreamhost as an excellent web hosting service.
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