4 Ways To Skyrocket Your Opt In Rate And Build Your On-line Business
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If you are not building an opt-in list on your website you are losing money - period.Having a list is the most important aspect of website marketing as it gets your prospect into your marketing funnel...and that ultimately means a higher bottom line. But how do you improve your opt-in rate with clients...
1. Sell the benefits not the features.
Your prospect is giving you permission to send them information to their email account and they want to know WIIFM or "What is in it for me?". You need to carefully structure your opt-in box so that it is easily identified and filled out.
List the benefits of the information that they will receive, how quickly they will receive it and list some testimonials from happy customers about the quality of your information. You have to sell this to your prospect if you want to have any hope of getting them to sign up for an optin-list.
For example, "In just 30 seconds time you too could find out the 7 deadly mistakes first home buyers make and how to avoid them. "
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