4 Steps to Selling More With Your Web Site
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Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark.They don't generate large numbers of leads, help build relationships with prospects or generate the desired volume of sales.
Is your web site helping you get attention for your business?
Does it prompt prospects to contact you?
Is it helping you build long-term relationships?
Does it generate the volume of sales you want?
Building a web site that works should be more like building your dream home than constructing a stage set. You want to build a solid structure to support the growth of your business, not a flashy facade. First, you'd talk with your partner about what kind of house you want and how it fits into your long-term plans. You'd discuss your budget and the location, style and size of the house, as well as the functions of the rooms and the flow between them. When you were in agreement, you'd seek out an architect to help you plan your home.
The architect would consider your ideas and objectives, create a coherent plan to meet your objectives. You'd review these and then she'd produce drawings and blueprints to guide the construction. You'd need a contractor to build your house, and the contractor would hire specialists to complete the job; carpenters, electricians, masons, roofers, etc. Once your home was completed, you'd need to maintain it; even a brand new house needs periodic attention.
Building or Renovating Your Dream Web Site
Can you imagine building your dream home without careful planning, or a clear sense of how the rooms would work together, or a blueprint?
Before you build your web site, did you define how it would function, how it would get attention, and how it would generate leads and build profitable relationships?
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