4 Steps to More Effective Client Testimonials
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Client Testimonials. They make prospects trust you, and are essential for getting more business.But are your testimonials the best they can be? Do they really inspire trust in your prospective customers? Below are 4 ways you can improve the power of your testimonials to get even more business.
1. Include a Client Photo
Post a photo of your client above or beside his or her testimonial. People are naturally suspicious of anyone trying to sell them something, but a photo helps to show that real people just like themselves has bought from you and were satisfied with what you have to offer.
2. List Client's full name and business name or URL
Another skepticism buster, posting the client's full name and business URL makes it clear to your prospect that real people have used and liked your product or service. Testimonials written by "Jane M.., Kansas" or "Roger S., Consultant" sound intentionally vague and look made-up. Instead use "Jane Michaels, President of Thunderclap Marketing" or "Roger Sherwood, Bay City Consultants, www.baycityconsultants.com".
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