4 Keys to Unlocking Your Sales Success Potential
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We’ve all heard of the Pareto Principle or the 80/20 Rule as it is often called, but today I want to introduce you to another theory that is gaining widespread acceptance.You can call it the “10/90 Potential Theory.”
The “10/90 Potential Theory” suggests that each of us reach only about 10% of our true potential. For reasons that range from lack of knowledge, to an aversion to change, to our desire to remain in our “comfort zone,” to outright laziness, we fail to take the necessary steps to realize the massive 90% of our potential that we leave on the table. When you think about it, it’s outrageous! Think of the happiness, the joy, the love, the wealth that is not being realized! Now consider this…by reaching only 20% of our potential, we can DOUBLE or accomplishments!
Today, we are going to consider some very basic and practical applications to help you double your accomplishments in life. There are 4 keys to unlocking that potential. You can take each of these and apply them to any aspect of your life, to reach “________ Success Beyond Your Wildest Dreams,” but for today, let’s look at how you can use them to reach “Sales Success Beyond Your Wildest Dreams.” So, without further adieu, let’s look at the 4 key areas of what we call the other 90%. The 4 keystones are Trust, Energy, Vision, and Nerve.
1) Trust is all about building and sustaining exceptional relationships. You have to look at establishing a level of trust and rapport within the first 5 or 10 minutes of meeting someone. Remember building and sustaining these relationships is the keystone. Right now, take out a sheet of paper and list 3 ways to build trust with your customers and prospects.
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