3 Ways To Increase Your Website`s Conversion rate - Look at your...
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2) Look at your copy
Being brutally honest, I don't really care how many clients you have, how many awards you've won, how long you've been trading for, or whether you think you're the best at what you do.
On first visiting your website, I care about whether you have what I'm looking for.
So if your website starts with "Company XYZ has been trading in the Buckinghamshire area for over 27 years and has a client list of over 500", change it! Don't send people to sleep before they've found out what you do. Try something like:
"Looking for the best Wedding Photographer in Bedford? Well you've found him!"
"Need business cards at a low low price? Click here for our price list or here to browse our styles"
"Looking for that perfect Christmas gift? Send one of our luxurious fruit baskets"
Get the picture? All of those headlines tell me I'm in the right place for what I want. Equally importantly, they will also help search engine placements.
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