3 Ways To Increase Your Website`s Conversion rate
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Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic. Well, even though my business is traffic generation, *I'm* going to tell you that it's a BIG FAT LIE!
The secret of a successful website isn't just in the amount of visitors it has; it's in the amount of visitors that are converted to buyers. It's no good having 4,000 visitors if your means of bringing them to your site means that they're vague rather than targeted visitors.
Time for some figures!
If you get 500 visitors to your site a day and convert 1 in 100 into a customer (making 5 sales a day), how do you increase sales? Sure, you can spend some more money and try and drive 1000 visitors a day, which will in turn gain you 10 customers a day.
Or, you can work on your website copy and where you're getting the visitors from, and drive up your conversion rate. If you can increase your conversion rate to turn 1 in 50 into buyers, and make those 10 sales without increasing your traffic or spending any more money, isn't that a better (and cheaper!) option?
So how can you increase your conversion rate?
1) Look at your front page
Go to your website right now and read the front page as if you'd never seen it before. Is it obvious what you're selling? If I don't know that you can solve my problem, whether that is a business or a consumer one, how do I know if I'm interested in your site?
Use bold text, large text and headlines to let me know I'm in the right place.
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