3 Ways Coaches Can Use Their Web Site To Get More Clients - So how can...
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So how can coaches deal with selling the unknown? Make it known and use your web site to do it!
Here are 3 ways:
1 – Write web site copy in terms of “what they do know.”
Prospective clients can relate to their pains and troubles. Their pains and troubles might include not having enough time in a day, trouble sleeping at night, or not making enough money.
They can also relate to where they want to be in the future. Some examples could be having lots of income, having peace of mind and having a happier life.
So when you are writing about your services, be sure to start with things your prospect already knows about, such as their pains and their desires.
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