3 Ways Coaches Can Use Their Web Site To Get More Clients
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Coaches have a big challenge when seeking clients. They are selling the unknown.
By unknown, I mean that most people who can benefit from coaching, whether it be business coaching or personal coaching, either never heard of it or don't really understand how it works.
When people work with a coach for the first time, there usually comes a point when they say “a ha!” and are better able understand the value they can get.
So trying to get clients can seem like a catch-22. In order to hire you, they need a strong sense of what you do. But to get that sense they need to work with you first!
It's because of this hurdle that direct selling or direct response methods like cold calling or placing ads don't work. Those channels don't get you clients directly.
Dealing with this challenge can be frustrating for many new coaches. They really want to help their clients succeed in their business or in their life, but getting the prospect to sign on the dotted line doesn't happen as often as they would like.
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