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ONLINE BUSINESS HELP

3 Secrets to Striking it Rich in Cyberspace
By: Jim Edwards
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    2005-07-01

    Table of Contents:
  • 3 Secrets to Striking it Rich in Cyberspace
  • In the offline...
  • Make it extremely...
  • They will, however...

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    3 Secrets to Striking it Rich in Cyberspace - In the offline...


    (Page 2 of 4 )

    In the offline world a product's benefits, not the features,
    cause consumers to make buying decisions.

    A man doesn't buy a car with a 5 liter engine because of the
    horsepower, he buys it for the feeling of supremacy and
    control he thinks it will give him.

    Kids don't want a 1000mHz computer for computing power in
    doing homework, they want to play the latest games.

    The Internet magnifies this "what's in it for me" benefits-
    driven evaluation by consumers.

    Products or services presented with readily understood,
    self-serving benefits for consumers sell best online (and
    off).


    The Second Key:

    An excellent website that loads fast, provides pertinent
    information to targeted consumers, and allows them to make
    online purchases quickly and securely.

    Your website should: Load fast by making conservative use
    of graphics. (Go to yahoo.com for an excellent example.)

    Provide exactly the information your potential customers
    want and need.

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