3 Secrets to Striking it Rich in Cyberspace - In the offline...
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In the offline world a product's benefits, not the features,
cause consumers to make buying decisions.
A man doesn't buy a car with a 5 liter engine because of the
horsepower, he buys it for the feeling of supremacy and
control he thinks it will give him.
Kids don't want a 1000mHz computer for computing power in
doing homework, they want to play the latest games.
The Internet magnifies this "what's in it for me" benefits-
driven evaluation by consumers.
Products or services presented with readily understood,
self-serving benefits for consumers sell best online (and
The Second Key:
An excellent website that loads fast, provides pertinent
information to targeted consumers, and allows them to make
online purchases quickly and securely.
Your website should: · Load fast by making conservative use
of graphics. (Go to yahoo.com for an excellent example.)
· Provide exactly the information your potential customers
want and need.
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