3 Highly Effective Strategies To Power Up Your Business in 2005 - Some changes at...
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Some changes at AdWords, if you are promoting affiliate products,
you no longer need to identify yourself as an affiliate and include
the abbreviation for affiliate ie "aff" in your ad description.
In addition, if there are several ads promoting the same product
by using the same keyword, only one ad will be displayed now.
Hence there won't be duplicate ads. A higher rank for your ad
will be determined based on its maximum cost-per-click(CPC) and
clickthrough rate(CTR) just like before.
To solve this issue, you can promote that same product on
your own website instead of linking directly to the merchant's
To know how much advertisers are paying for keywords, check out
Overture bid tool at http://uv.bidtool.overture.com/d/search/tools/bidtool/
This can give you an idea for the competitivity of the keywords.
Advertising on Overture is more costly and depending on your
industry, usually you will reach over 80% of active Internet
users than on AdWords because your site will also appear on
Overture's network of sites like MSN, Yahoo, Altavista, Infospace
and CNN amongst others as sponsored sites.
To sign up for an account at Overture, go to this URL http://www.content.overture.com/d/USm/ays/choose.jhtml
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