3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits - Express concern that...
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Express concern that you haven't heard from them lately, and that you've missed their business. Then offer them an incentive to come back and deal with you again. You'll also have to address the possibility that they had a problem with your product or service. By apologizing and fixing the problem, many customers will come back to you – but even if they don't at least you know and can do something about preventing the same problem in future.
If you have your customers' telephone details, you can follow up with a courtesy call to help rectify any problems if they exist. This follow-up call is a service to your customer, and shouldn't be a pushy sales call. Most customers will appreciate your effort.
Asking former customers to come back is a great way of stimulating additional business, but it's also a great way to gain insight into how to improve your business and stop problems from recurring in future.
Idea 3: Can we help you after all?
Often customers make an enquiry, but don't make a purchase. What happens to those “unconverted leads” in your business? That person was interested enough to contact you at one stage, and they might still be in the market to buy now (or at some time in the future)…that sounds like an opportunity.
Get in touch with past enquirers and find out what happened…was their need for your product or service solved? Was there any misconception or miscommunication about your product or their needs that stopped them from purchasing? Perhaps you could put that right.
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