3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits - Common incentives are...
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Common incentives are “Buy one, Get one free” offers, discounts or special packages, discounts on the first part of a multi-period contract, waiving joining fees or setup costs, or gifts (e.g. subscribe now and get a free diving watch).
As with any direct mail campaign, you can increase response in a number of ways: Firstly, you should test different approaches and compare response rates. You'll find that not all direct mails are created equal, so it pays to test different headlines, letter content and incentives at the start. Once you know what works best, you can reuse the same approach in future mailings.
You can also increase response by segmenting your list into different customer classes, and mailing only to selected segments. [See related article: Database Marketing].
By reminding your customers to “spread the word” every year or so, you can grow your customer base substantially. Your website, regular emails and other communications should also provide opportunities for your customers to introduce their friends and family.
Idea 2: Come back, I beg you!
This idea is an incredibly simple way of increasing customer satisfaction, and the value of your customer base. Yet hardly any businesses do it.
Simply send a letter to former customers – people who haven't purchased from you for a while - and ask them to come back. The definition of a “former customer” will differ from business to business. Use your intuition, then test a few different timing approaches (e.g. 3 months, 6 months and 1 year without purchase).
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