3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits
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Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth.
This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting former customers to buy again and (3) Converting past enquiries into sales.
Direct mail is one of the most powerful, yet underutilized, ways that you can use to nurture customer relationships and drive increased revenue and profits. In this article we'll cover three types of direct mail that we've used in our own business and in those of our clients with profitable results.
To implement these ideas, all you'll need is an “in-house list”. Your in-house list contains the names and contact details of current and former customers. If you don't already have a system for collecting this information, start now - your in-house list is a valuable business asset.
Idea 1: “Refer-a-friend” campaign
Word-of-mouth advertising is extremely effective (and cheap!), yet few businesses actively pursue referral business.
Send a letter to your current and former customers. Thank them for being your customer, and explain that you'd like to offer value to their friends and family, who might also benefit from your product or service. Actively ask your customers to refer their associates to your business. A well-worded letter like this jogs your customer's memory, and an added incentive to act will normally increase response even further.
You can decide on a suitable incentive based on several factors: What kind of offer you think will appeal to your customers, your cost structure, and the lifetime value of every new client will be important considerations.
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