25 Common Link Exchange and Search Engine Terms - The tag present...
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17. Meta Description Tag: The tag present in the header of a web page that provides a short description of the contents of the page and/or the website.
18. Meta Keywords Tag: The tag present in the header of a web page that lists words which represent or explain the content in the body of the page and/or the website.
19. Pay Per Click Search Engine: A search engine in which the ranking of the sites is based on the amount paid for each click from that search engine to the site.
20. Outbound link: A link that directs users to another website. When a user arrives at a new site from your site, that link is known as an outbound link.
21. Search Engine: A computerized index of the web pages which creates a searchable database. Examples are Google, Yahoo, and MSN.
22. Search Engine Placement/Optimization: The process of ensuring that a website ranks high in the major search engines.
23. Spider: Also called robots or crawlers. This is a software program used by search engines to crawl the internet, storing URLs and indexing the keywords and text on web pages.
24. Traffic: The actual visitors to a website.
25. URL: (Uniform Resource Locator) is used to designate the address of a website.
Lesley Dietschy is a freelance writer and the creator/editor of The Home Decor Exchange and the Home & Garden Exchange. The Home Decor Exchange is a popular home and garden website featuring resources, articles, decorating pictures, free projects, a shopping marketplace, and more. The Home & Garden Exchange is a unique link exchange directory dedicated to home and garden websites. Please visit both sites for all of your home, garden, and website needs.
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