25 Common Link Exchange and Search Engine Terms
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In today’s world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms.
1. Algorithm: The mathematical computation used by major search engines to determine which web pages will be displayed in query (search) results.
2. Click-through rate (CTR): The total number of possible clicks on a web page divided by the actual number of times a link on that same page is clicked.
3. Cloaking: The process of sending a version of a web page to a search engine that is different from the one a user sees on the site. Cloaking is considered to be unethical but is often used to increase the potential ranking of a website. Most of the search engines will penalize a website or web page if they discover it is cloaking.
4. Dead link: A hyperlink that does not lead to a page or site. This usually occurs when a server is down, the page has been moved or deleted, or the site no longer exists.
5. Directory: An index or list of websites compiled by people and usually organized by topic or theme.
6. Doorway page: A page that has been created for the sole purpose of attempting to get a higher ranking in the search engines. Most of the major search engines will penalize websites that use doorway pages.
7. Hidden text: Text that is visible to the search engine robots or spiders, but not to the website visitors. Hidden text is mostly used to add extra keywords to a page without adding additional content. Most of the major search engines will penalize websites that use hidden text.
8. Hyperlinks: Used to link one or more documents or pages together.
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