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ONLINE BUSINESS HELP

23 Ways To Use An Ad Tracker
By: Harvey Segal
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    2005-06-01

    Table of Contents:
  • 23 Ways To Use An Ad Tracker
  • The solution: use...
  • Better Affiliate Stats...
  • Win advertisers with...
  • For an ezine...
  • Your log files may...
  • Prevent fraudulent activity...
  • Do free books...
  • You may want...

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    23 Ways To Use An Ad Tracker - Win advertisers with...


    (Page 4 of 9 )

    #9. Win Advertisers With Tracking Reports

    If you sell advertising space in your ezine you can offer to your advertisers to replace their URLs with your tracking URLs and Email them the results.

    Tell your advertisers about these benefits in your advertising guidelines

    - They will know the number of clickthroughs their ad has generated. They can then decide how to improve the ads for better performance

    - If they use a tracker program with your own domain name in the tracking URL your ezine subscribers will be more inclined to click

    - They can use your ezine as a test centre, modifying their ads until they are happy, before launching with other publishers

    #10. Use Tracking Report Results

    The tracking reports above will provide you with information on your subscribers' interests, influencing your editorial content and helping you select which potential advertisers to approach.

    Also, once your advertisers have seen for themselves the benefits of an ad tracking program they will be inclined to purchase one. So set yourself up as an affiliate for a program and promote it to them.

    #11. Measure Your Readership

    You may know how many subscribers you have but how many actually open and read your ezine and which parts of it attract most attention ?

    Here's how to find out if you distribute your ezine in HTML Format: include an image on your page, e.g a banner or logo or a single pixel GIF. Then reference this image with a tracking URL.

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