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ONLINE BUSINESS HELP

23 Ways To Use An Ad Tracker
By: Harvey Segal
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    2005-06-01

    Table of Contents:
  • 23 Ways To Use An Ad Tracker
  • The solution: use...
  • Better Affiliate Stats...
  • Win advertisers with...
  • For an ezine...
  • Your log files may...
  • Prevent fraudulent activity...
  • Do free books...
  • You may want...

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    23 Ways To Use An Ad Tracker - Better Affiliate Stats...


    (Page 3 of 9 )

    #7. Better Affiliate Stats

    Not all affiliate programs provide you with stats about visitors. And if they do are they adequate ?

    Compare a basic monthly figure say
    - Jan: 39 hits

    with a detailed analysis such as

    - Jan 12: 10 hits
    - Jan 13: 2 hits
    - Jan 20: 21 hits
    - Jan 21: 6 hits

    where you can relate those dates to particular ad campaigns.

    Tracking URLs will give you these improved figures.

    #8. Checking Affiliate Stats

    Even if you do receive good stats from your affiliate program it still makes sense to use tracking URLs so that you can compare your figures with theirs.

    A large discrepancy could mean errors in their software or (hopefully not) fraudulent activity on their part.

    An alternative reason is that their measurement takes place when their page is fully loaded rather than at the start, indicating that visitors are clicking away because it is taking too long to load.

    FOR EZINE PUBLISHERS

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