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ONLINE BUSINESS HELP

23 Secrets That Cement Client Loyalty
By: Trey Ryder
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    2006-02-14

    Table of Contents:
  • 23 Secrets That Cement Client Loyalty
  • Tell clients of...
  • Invite clients onto...
  • ...
  • Correct mistakes immediately...
  • Do everything possible...

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    23 Secrets That Cement Client Loyalty - Invite clients onto...


    (Page 3 of 6 )

    SECRET #9: Invite clients onto your radio talk show. If you host a radio talk show, invite clients onto your show to share their stories and experiences. The more you make clients feel important, the more they talk about you -- and the more loyalty they shower on you in return.

    SECRET #10: Give clients priority access when they want to contact you. Many clients have a hard time reaching their lawyers, particularly if their lawyer is often out of the office. When possible, give clients immediate access to you. This adds value to your relationship, value they might not receive from other lawyers.

    SECRET #11: Provide clients with quick service. Whenever a client needs something, explain that you have many projects in the works, but that you'll gladly give him prompt attention. This makes him feel important and adds to the value he receives from you.

    SECRET #12: Invite clients to special events, such as open houses, wine-tasting parties, and art walks. Sometimes clients enjoy doing things with you that don't involve practicing law. In addition to work, a good client relationship can include social components.

    SECRET #13: Give clients tickets to sporting events. If you can't use your game tickets, offer them to a client. Often, this is a much-appreciated way to build loyalty.

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