23 Secrets That Cement Client Loyalty - Tell clients of...
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SECRET #5: Tell clients of your successes with other clients. Every client wants to know you're successful. The more you relate those successes, the more confidence your client has in you.
SECRET #6: Ask clients to write a testimonial you can use in your marketing. When clients sit down to write, they think about all the things they like about you. This helps them realize how lucky they are to work with you. Further, once clients put their thoughts in writing, it helps cement their relationship with you. In addition to helping your marketing effort, testimonials build loyalty among your clients. (Not all jurisdictions allow lawyers to use testimonials. Check your rules of professional conduct.)
SECRET #7: Feature a profile of one of your clients in every issue of your newsletter and on your web site. Unless clients are publicity shy, they may enjoy your making them the center of attention in a newsletter article. Not only does this strengthen their bond with you, but it also introduces others on your mailing list to a client they might know and respect, further enhancing your image.
SECRET #8: When you write an article, quote or describe one of your clients. Clients often like attention. If you can use a case history that includes a client by name -- or if you can quote a client in print, your client will feel a closer relationship with you.
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