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21 Things to Consider Before Joining a Home Business Opportunity
By: Developer Shed
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    21 Things to Consider Before Joining a Home Business Opportunity
    by John M. Hanevy

    **1-How will you make money with the program?**

    Is your compensation based on sign-ups or sales?

    **2-How long has the company been around?**

    Is this an established company, or a new kid on the block?

    **3-What is the product or service that you will be
    selling? Is it fairly priced?**

    You may have the best product in the world, but if
    the price is too high no one will buy. How does
    the price stack up against similar quality products?
    Is there a reason why someone should pay a premium for
    your product if it is at a higher price? Would you buy
    the product or service at its current price?

    **4-How many products/services are available for you
    to promote?**

    With some affiliate programs you are a reseller of
    a software package, or an ebook. If the single
    product stops selling you won't succeed. It is
    always better to have more than one product to promote.
    Preferably you want products that you can "backend" to
    your customers after they purchase your main product.
    For example, you sell the customer a product then
    "backend" your affiliate program.

    **5-Does the company provide you with marketing aids such
    as pre-written ads, banners, flyers,and/or websites?**

    This will make your job much easier. It's also a
    lot cheaper than hiring someone else to professionally
    write your ad copy.

    **6-Does the company provide you with any sales data
    so you can see what the "hot" sellers are?**

    This helps you decide what products you should key
    your marketing efforts on. Advertising costs add
    up quickly, so the more sales data you can get the

    **7-What kind of support and/or training do you
    get? Is there a charge?**

    If you are just starting out this could be very
    important to you. Most programs will have some
    form of training available, but they may not
    provide you with a direct contact that you can use
    to get your questions answered. Find out if they
    have a bulletin board or a newsletter to help you
    stay abreast of changes in the program and to get
    help running your business. Do they provide you
    with pre-written ad campaigns (written ads,
    banners), or do you have to write your own?

    **8-Who will handle the day-to-day routine
    stuff--maintaining the website, shipping products,
    processing credit card orders, following up with
    prospects, etc.--you or the company?**

    These things must be done correctly and in a timely
    manner or you will not succeed. Your customer must
    have faith that you have a secure site, that they
    can always get to your website, and that they will
    receive their order in a timely manner. Designing
    and maintaining a website can easily cost you
    hundreds, or thousands, of dollars a year. Find out
    if the program you are considering gives you a website
    or if you have to design and maintain your own.

    **9-Are there any membership or sign-up fees? Do
    you have to pay a fee before you can start earning

    There are programs out there that require you to
    pay a membership fee before you can collect any
    commissions, or you may have to pay a "sponsorship"
    fee before you are eligible to receive commissions.
    For example, you may be required to pay a monthly fee
    before getting access to your store, you may not get
    certain features of the store unless you pay an "upgrade"
    membership fee every month.

    *10-How do you advance within the program?**

    Do you advance after achieving a certain level of
    sales, or is it based on sign-ups? Do you have to
    pay an "upgrade" fee to advance to the next level?
    How difficult is it to move up within the program?
    You should use the same criteria you use when
    evaluating a new job when considering a home business

    *11-Does the company have any "success stories"?**

    If the program is "brand new" , they may not have
    any yet. If it is an established program, then they
    should have some testimonials. Most programs will post
    this on their website as a selling point for their

    *12-What is the company's reputation? Is it BBB
    listed? If it is, are there any recent, significant,
    complaints against it?**

    The BBB is a respected business organization that
    carries a lot of weight worldwide, most businesses
    will be a member--although some early "start-ups"
    may not be. If they are a member, get the latest
    report on them and see if they have any recent,
    significant complaints against them.

    *13-Does the company have a "presence" worldwide--is
    it internationally known?**

    How well known is the company and its program? Is
    it respected? How many countries does the business
    operate in?

    *14-Will your income only be "one-time", or is there
    a possibility of receiving residual income?**

    Residual commissions can provide you with a steady
    stream of income from your repeat customers. If you
    are marketing a "one-time purchase" type of product
    then you will have to make a lot more sales. An example
    of a "one-time purchase" would be an ebook--most
    customers will only ever buy one copy, you won't be able
    to sell them the same ebook next month or next year. An
    example of a "repeating" product would be multivitamins,the
    customer must periodically replenish their supply.

    *15-Does the company have a bonus plan in place to reward
    top sellers?**

    If you outsell everyone in the program then you should be
    rewarded! Find out if they have a bonus plan, and who gets
    the bonus. Is it just the top 10? The top 100? If you are
    not eligible for these bonuses, are there any other bonus
    pools that you could participate in?

    *16-How will you track your promotion campaigns?
    Does the company have an ad tracking system in place that
    you can use? Is there a charge for this?**

    As any marketer will tell you, tracking the results of
    your ads is VERY important! You don't want to continue
    spending money on ads that don't work! Alternatively, if
    you find an ad that is working well, you may want to
    increase the budget for that particular ad.

    *17-How often will you get paid? Do you need to hit a
    "minimum" before you get your check?**

    Some programs will only pay your commissions after you
    reach a set minimum dollar amount--$50, $100, or more.
    If your commissions total less than this you can't get
    your money!

    *18-How many members are currently involved with this

    There is safety in numbers, very successful programs
    will have many more members than less successful, or new,

    *19-What is your "gut" feeling about the viability of the
    program? How likely do YOU feel it is that you will be

    If you don't believe in the program, then you will not be
    successful. It is impossible to sucessfully market
    something that you have no confidence in. If you have
    confidence in what you are promoting you will easily see
    how to market it, if you have no confidence in it then you
    will be at a loss to describe its benefits to someone else.

    Some programs may truly be bad, your "gut" will help
    you decide which programs to avoid.

    *20-How enthusiastic are you about running your
    own business? Are you willing to "pay your dues"?**

    This is a big one. Most businesses do not succeed overnight,
    they require time, patience, and perseverance to succeed.
    If you are not willing to spend the time it takes to fully
    learn about the business marketplace and your opportunity,
    your chances of succeeding are slim indeed. Rome and IBM
    weren't built in a day! Your business is a JOB, not a hobby,
    treat it as a job.

    *21-Do you have a "cheerleader"?**
    While not absolutely necessary, it is always nice to have
    someone around who will give you positive reinforcement
    when the going gets tough--as it frequently does when you
    are just starting out. Avoid the naysayers at all cost!
    Remember, a lot of people thought the Wright Brothers were crazy too!

    There will always be people who think that you can never
    succeed with your program, you must not let them influence
    your thinking! Positive thoughts lead to positive results!

    John M. Hanevy is an affiliate of SFI, Strong Future International.
    SFI markets many products for business and personal use. Join their
    affiliate program, signup is free, no fees, no obligation.
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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