2004 Online US Customers Demand Security - US Customers clearly...
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US Customers clearly expressed their concerns regarding barriers to online purchasing, including Credit Card Security (79%), Disclosure of Personal Details (77%), Distrust of Web Retailers (48%), Complex Order Processes (21%), Time Consuming Order Processes (20%) and Unfamiliarity with Web Storefronts (40%).
US Customers also expressed specific concerns about making Internet purchases, including Information Sold to Third Parties (89%), Information Stolen from Web Databases (89%), Transmitting Credit Card Numbers (85%), Transmitting Addresses or Personal Data (86%) and Receiving Unwanted E-mails (84%).
These figures are also clearly reinforced and represented in the growing problem of Identity Theft in the US.
In 2004, 100 million online buyers (64%) of the 180 million total online users purchased goods or services via business website storefronts. But the details of those transactions are revealing. Seven out of ten US Customers abandoned their transactions at Web Storefronts resulting in non-salvageable lost sales opportunities. Of the remaining total, 7.8% abandoned their transactions at the web storefronts, but those sales were salvageable through direct communication with the customer. The remaining 22.2% of customer initiated transactions at web storefronts were successfully completed.
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