2004 Online US Customers Demand Security
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During 2004, US Customers purchased $300 billion worth of goods and services from Business Internet websites representing slightly more than 21 percent of total US web sales of $1.4 trillion.But the trend for US Customers clearly shows concerns that need to be addressed by businesses that sell products and services on the world wide web to US Customers.
Although seven out of ten US Customers abandoned their transactions at Web Storefronts resulting in non-salvageable lost sales opportunities, the $300 billion worth of goods and services that were successfully completed were a result of Internet-savvy US Customers who knew which websites and which companies guaranteed their security, the quality of their products and provided a common sense user-friendly interface for their web storefronts.
And now, the rest of the 100 million online buyers have an accurate method to determine which websites and which companies they should definitely browse, based upon direct feedback from online buyers who have successfully and securely conducted online transactions.
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