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ONLINE BUSINESS HELP

2 Things You Must Do Before You Create A New Product
By: Developer Shed
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    2004-03-17

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    2 Things You Must Do Before You Create A New Product
    by Dave Brown

    Many people who create their own products to sell make a
    fatal mistake before they even create the product. It's
    such a big mistake that they doom their product to failure
    before it's even born. Make sure you don't do this.

    In fact, there are actually 2 mistakes people make. And
    you may be making one or even both of them yourself. It's
    difficult to avoid making these mistakes because the
    seemingly logical course of action when you create a new
    product is actually wrong.

    Here's what a lot of people do. It's the obvious thing to
    do. And I've done it myself. But it's the *wrong* thing
    to do.

    You get a great idea for a product. You know that people
    will love this product because it will be just so darn
    useful. It will make so many people's lives so much
    better. You're bursting with enthusiasm for your new
    idea.

    So you start working on the product right away. You know
    it's going to sell like hotcakes, so you want to get it
    out there as soon as possible. You work hard on it
    everyday until it's done. Now, you're great idea is a real
    product.

    Once you've got the product done, you sit down to figure
    out how you're going to sell it. How are you going to tell
    everyone about it? How are you going to get traffic to
    your web site where people can buy it instantly?

    Here's where you may hit a wall. Sometimes, you can't
    figure out how to get people to your web site. You have no
    idea how to tell people what a great product you've got.
    You haven't got a clue where you can advertise something
    like this. BAM! You just hit the wall. You've got a great
    product that nobody knows about.

    Or maybe you do manage to get traffic. You may try things
    like FFA sites, safe lists, buying traffic from people
    who offer a deal that's too good to be true. Don't bother.
    It's worthless traffic. You'll be very lucky to make any
    sales that way.

    Instead, you could buy traffic from pay per click search
    engines. Or you advertise your product in ezines. Or you
    might even get some people to tell their lists about it.
    But with all that traffic, you're still not making any
    sales. There's that wall again. You have a great product,
    and yet no one is buying it.

    Could it be that no one wants your product? Was your idea
    not as great as you thought?These problems can arise
    because you made one of two mistakes.

    Mistake #1: You didn't find out if people *want* the
    product *before* you created it. Just because you think
    it's a great idea doesn't mean other people will. Don't
    assume something will sell unless you have evidence. There
    are a few ways you can guage the demand for a product
    before you create it.

    You can flat out ask people if they would buy it. If you
    have a list of potential buyers, then ask them if they
    would buy the product. Ask them how much they would pay.
    Just ask them to do a quick survey with those two
    questions on it.

    If you don't have a list, then you still might be able to
    get potential buyers to respond to your survey. If the
    product is something that people would use search engines
    to find, then run an ad using Google AdWords to drive
    traffic to your survey. It will only cost you a few bucks
    to determine whether or not people are interested in your
    product.

    If you participate in any relevant online forums, then you
    might be able to ask people there to fill out your
    survey.

    Just be aware that people are much more responsive to
    surveys if they get something in return.

    Again, if your product is something people might look for
    using search engines, then just find out how many
    searches there are each month to see if there are enough
    people searching. If only 500 people are searching in a
    month, then maybe it's not a good market.

    Mistake #2: You didn't figure out how to reach your market
    and tell them about your product. Even if there's a
    demand for your product, it won't sell unless you can tell
    people about it.

    After you determine that there's actually a demand, and
    before you ever start working on the product, you need to
    come up with at least a rough plan for how to market it.
    Who's going to buy it? How can you reach them? Do you
    know where to advertise where they'll see your ads? Can
    you collaborate with other people who have relevant web
    sites and email lists?

    You have to know these things before you have the product.
    It takes the same amount of time whether you do it now or
    later. But if you can't answer these questions, then your
    product won't sell. And it's better to know that before
    you spend time, and possibly money, creating the product.

    My Google AdWords Checklist explains in more detail how
    you can do some of this research. If you don't already
    have it, you can download it from my Marketing Toolbox at
    http://www.dave-brown.com/adwordschecklist

    Make sure you do your product development in the proper
    order. Don't get stuck with a product that won't sell.

    ==================================================
    Dave Brown is a self-taught marketer and software
    developer. He also publishes the uncommon and uniquely
    original newsletter on making the most of your life - A
    Fresh Perspective. You can learn more at
    http://www.dave-brown.com
    ==================================================
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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