2 Progressive Ways To Increase Profits While Lowering Expenses - An introduction to...
(Page 3 of 4 )
An introduction to your sales letter by use of audio can help to increase interest in your product, which could be missed by those lazy browsers who need more incentive than a good headline to read what your product is about.
Many webmasters are using audio testimonials to sell their products and it is very effective. Hearing a personal testimonial offers greater validation than reading about one.
You can use audio to answer the most common FAQ’s and prompt your readers to use your FAQ’s section before submitting an email to support.
Next, add the visual aids, either through images, power point demonstrations, or video. Video is now incredible easy to create. All you need is a headset with a microphone and PC video recording program to begin. The money and time saved easily out weigh the cost of purchasing a headset and PC video recorder software program.
With video, you can show your customers exactly what they are going to receive. If it’s software, you can provide a video demonstration of how the software works. For those who have purchased a product, you can provide video tutorials on both installation and use of your product. This will save you countless hours in customer support.
You can even offer a video tutorial of your ebook or membership site. For instance, you can use video to entice your readers by offering a walk-through of the chapters in your ebook, or a video tour of your membership site, using audio to bring out the benefits and main points.
More Online Business Help Articles
More By Jase Dow