2 Progressive Ways To Increase Profits While Lowering Expenses - The first thing...
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The first thing we need to understand is that most people have become rather lazy when it comes to reading. Although, the Internet is full of information, the main way to absorb this information is by reading. Many people, if given the opportunity to do so, will take the easy route and call the 800 number, or email for help. These visitors and or paying customers will have no problem taking advantage of your valuable time. Time you could use to increase other areas of your business.
If the customer has actually paid for your product, they have the right to receive customer support by email or the phone.
Given a choice of reading instructions on a website verses, emailing or picking up the phone, many will chose to email or phone customer support over hunting for the answer in a manual or in the FAQ's.
For these time-wasting, profit-eating problems, there are two solutions.
By adding audio to your site, you can help the lazy browser gain a better understanding of your products without having to read. Many people skim read and miss important points. With the use of audio and video you can make sure that doesn't happen.
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