2 Progressive Ways To Increase Profits While Lowering Expenses
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When it comes to running a business, both online or off, much of our profits and time will be spent on our customers needs.It is in this area that a great deal of our time and profits are spent.
Personally answering the phone and replying to emails, will cost you valuable time that could be spent in more profitable ways. If you offer an 800 number, every minute spent on the phone decreases the profits you generated per sale regardless of whether you are talking to those who have made a purchase or not.
It goes without saying that if you have to pay someone else to provide customer service by phone or email, your profits are reduced even further.
So, the question is... how do we utilize the technological advances available on the Internet to decrease our time spent on customer support both on the phone and in email?
The simple answer: By providing your customers with the solutions to their problems directly on your website.
Wait, perhaps your thinking, "I do this already. Tell me something I don't know."
Okay, so you have a FAQ section, and you have all the information on your website that your customers could possible want. You have even included the most user friendly instructional manual with the products you sell. What more can you do?
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