14 Ways To Boost Customer Response In A Tough Economy
by David Coyne
Things are rough today for online businesses. The economy
is struggling to get back on track. Spam is clogging up the
inboxes of everyone, making email marketing less
effective. And anti-spam software seems delighted to
target legitimate email as junk.
Today, you must step up your tactics to keep your customers
buying and away from the competition next door on the
Study your competitor's marketing and advertising. Sign up
to their email list. Can you offer more than they can? Does
your competitor have a weakness that you can exploit? Use
it as your main selling point.
Previous customers are 5 to 10 times more responsive to
your marketing than people who have never done business
with you. It's definitely worthwhile to put in some extra
time to keep customers happy.
Here's a few ideas that can help.
1. ) Become a "solution-provider" instead of a merchant.
Send out a short, personalized email to customers who
haven't bought anything for awhile and ask how they're
enjoying the last product they bought. Offer to answer any
questions or help out if they're having a problem. The more
you become a friend rather than just another business, the
more likely they'll buy from you again.
2. ) Cross-sell. Make sure customers know about your other
products. Give a discount for your best customers to
purchase your other items.
3. ) Send an email to customers only and tell them about
your "Customer Appreciation Sale." Create a coupon or
special order code that gives a product discount, gift or
4. ) Use offline marketing methods to supplement your
online sales tactics. Create simple postcards on your
computer. Postcards are cheaper to mail than first class
letters. (For more info on how to use postcards for
marketing, get my article on the subject. Send a blank
email to offline email@example.com)
5. ) Include a product list flyer when you mail any
products to customers.
6. ) Occasionally send out a short, non-sales email. Maybe
you came across an excellent website, free resource or tool
that you wanted them to know about.
7. ) Offer an course by email and subtly highlight some of
your products as solutions to your customers' problems.
8. ) Create a customer only membership site or bulletin
board to post questions and answers.
9. ) Send a follow up message after a purchase to reassure
your customer they've made the right decision and to
overcome any "buyers remorse."
10. ) Create an affiliate program. Offer customers a higher
percentage of the profits than non-customers who sign up.
(For more info on starting an affiliate program, visit http://www.affiliateshop.com.)
11. ) Ask one of your customers for a product testimonial
and send it to customers who haven't bought that particular
12. ) Create a special report or e-book available for free
but only to customers.
13.) Develop a customer survey and offer a prize or
discount to those who complete it.
14. ) Offer reprint rights to a product you sell, perhaps
an e-book or special report. ( For info on reprint rights,
David Coyne is president of DC Infobiz, an information
publishing company. Get FREE e-books you can sell to customers. Visit his website at http://www.dc-infobiz.com
or send a blank
email to firstname.lastname@example.org
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