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ONLINE BUSINESS HELP

14 Ways To Boost Customer Response In A Tough Economy
By: Developer Shed
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    2003-12-09

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    14 Ways To Boost Customer Response In A Tough Economy
    by David Coyne

    Things are rough today for online businesses. The economy
    is struggling to get back on track. Spam is clogging up the
    inboxes of everyone, making email marketing less
    effective. And anti-spam software seems delighted to
    target legitimate email as junk.


    Today, you must step up your tactics to keep your customers
    buying and away from the competition next door on the
    cyberspace highway.


    Study your competitor's marketing and advertising. Sign up
    to their email list. Can you offer more than they can? Does
    your competitor have a weakness that you can exploit? Use
    it as your main selling point.


    Previous customers are 5 to 10 times more responsive to
    your marketing than people who have never done business
    with you. It's definitely worthwhile to put in some extra
    time to keep customers happy.


    Here's a few ideas that can help.

    1. ) Become a "solution-provider" instead of a merchant.
    Send out a short, personalized email to customers who
    haven't bought anything for awhile and ask how they're
    enjoying the last product they bought. Offer to answer any
    questions or help out if they're having a problem. The more
    you become a friend rather than just another business, the
    more likely they'll buy from you again.

    2. ) Cross-sell. Make sure customers know about your other
    products. Give a discount for your best customers to
    purchase your other items.

    3. ) Send an email to customers only and tell them about
    your "Customer Appreciation Sale." Create a coupon or
    special order code that gives a product discount, gift or
    rebate.

    4. ) Use offline marketing methods to supplement your
    online sales tactics. Create simple postcards on your
    computer. Postcards are cheaper to mail than first class
    letters. (For more info on how to use postcards for
    marketing, get my article on the subject. Send a blank
    email to offline postcards@sendfree.com)

    5. ) Include a product list flyer when you mail any
    products to customers.

    6. ) Occasionally send out a short, non-sales email. Maybe
    you came across an excellent website, free resource or tool
    that you wanted them to know about.

    7. ) Offer an course by email and subtly highlight some of
    your products as solutions to your customers' problems.

    8. ) Create a customer only membership site or bulletin
    board to post questions and answers.

    9. ) Send a follow up message after a purchase to reassure
    your customer they've made the right decision and to
    overcome any "buyers remorse."

    10. ) Create an affiliate program. Offer customers a higher
    percentage of the profits than non-customers who sign up.
    (For more info on starting an affiliate program, visit
    http://www.affiliateshop.com.)

    11. ) Ask one of your customers for a product testimonial
    and send it to customers who haven't bought that particular
    product.

    12. ) Create a special report or e-book available for free
    but only to customers.

    13.) Develop a customer survey and offer a prize or
    discount to those who complete it.

    14. ) Offer reprint rights to a product you sell, perhaps
    an e-book or special report. ( For info on reprint rights,
    visit http://shrinkmylink.com/hdj)


    -----------------------------------------------------------
    David Coyne is president of DC Infobiz, an information
    publishing company. Get FREE e-books you can sell to customers. Visit his website at http://www.dc-infobiz.com or send a blank
    email to dcinfobiz@getresponse.com
    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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