12 Ways To Use E-learning For Customer Acquisition And Retention, Part 2 - In customer retention...
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In customer retention sales and marketing in a business-to-business context, they have already purchased your products and services. Your product or service is being used to solve one or a combination of their business challenges. Many times they are more inclined to come back to you again to see if you have another product/service that can help them solve another business problem.
Customer retention sales and marketing should facilitate customers buying additional products and services. A web-based learning management system used in business-to-business, value-added, manufacturing, and technology industries can become an important conduit between your company's products and services and your customers.
About The Author:
Dave Boggs is the founder and CEO of SyberWorks, Inc (http://www.syberworks.com).
He has been involved with computer-based and web-based training for more than twelve years. Before founding SyberWorks, Dave was the VP of Sales and Business Development for Relational Courseware. He holds a Bachelor of Science degree in Physics from Union College in Schenectady, NY, and an MBA from the Kellogg School of Management at Northwestern University in Evanston, IL.
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