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12 Ways To Use E-learning For Customer Acquisition And Retention, Part 2
By: David Boggs
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    Table of Contents:
  • 12 Ways To Use E-learning For Customer Acquisition And Retention, Part 2
  • Insure a continuous...
  • In customer retention...

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    12 Ways To Use E-learning For Customer Acquisition And Retention, Part 2 - Insure a continuous...

    (Page 2 of 3 )

    12) Insure a continuous loop of communication with your customers to build loyalty. A web-based LMS can be used to build a never-ending stream of dialog between you and your customers. According to the Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls and David Weinberger, and Seth Godin's Permission Marketing, markets are conversations. A web-based learning management system is an efficient, cost-effective mechanism in which to maintain a dialog with your customers on many levels through different online mechanisms.

    Why is this important?

    In customer acquisition sales and marketing in a business-to-business context, more and varied touches of the prospect are needed in order to close the sale. Depending upon the complexity of the product and the sales situation in a business-to-business context, a prospect needs a minimum of six touches or even more per stakeholder to come to a close.

    When deployed as part of your tactical customer acquisition strategy, a web-based learning management system is a potent and inexpensive way to generate many different types of touches for each of the stakeholders in the business-to-business sales process. This system used in conjunction with web marketing, direct mail, telemarketing, and other techniques will shorten your company's sales cycle and help to close more sales.

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